November 2019

Google BERT Update – How It Is Affecting the Digital Marketing Strategy

Google has announced the BERT Update (Bidirectional Encoder Representations from Transformers Update) in end of October 2019. It is considered the largest change in Google’s search system since it introduced “Rank Brain Algorithm Update” around 5 years ago. The new algorithm update has been designed to better understand the importance of natural language queries, which...
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